DELIVERING A STRONG SEARCH CAMPAIGN FOR LOCAL AUTO DEALER
THE CHALLENGE
Mills Chevrolet is a premier Chevy dealer operating in the Quad Cities. Mills turned to Sterling eMarketing after growing frustration with a poorly performing Google Ads/Pay-Per-Click campaign being provided by a Chevy turn-key vendor. For their campaign spend, they were not capturing their share of the market, thus not driving traffic to their website.
THE SOLUTION
The automotive search marketplace is crowded and competitive. Sterling eMarketing started with the strategy of researching and reworking paid and organic keywords in an effort to yield optimal bid results. We also revised CPC bids to ensure Mills was getting the maximum amount of traffic for their budget.
THE RESULTS
This Google Ads campaign generated more leads, lower cost-per-lead, and increased traffic to their website. This ultimately led to more sales for Mills Chevrolet. By strategically analyzing Mills Chevrolet’s Google Ads campaign, we were able to deliver more, without an increase in budget.