Personalized Marketing:
Accurately Reach Your Target Audience

What is personalized marketing?

  • Personalized marketing is a strategy that uses audience analysis and data to deliver more relevant or better suited messages to a target audience. It's the process of collecting information about a business' possible audience and creating more relevant content that provides more value to the audience.

    For example, one marketing strategy is to create a digital ad and target everyone within a certain radius of your business. This targeting method is great for increasing awareness of your business in a certain area, but the people seeing the ad might not care about or need what your business offers. Personalized marketing would select an audience based on their personal preferences. With personalized marketing, a business that sells outdoor gear could specifically target people interested in hiking with ads for new hiking boots. The targeted audience is more likely to be interested in the business and click on the ad.a certain radius of your business.

    Consumers now expect brands to perceive them as individuals and a consumer’s desire to be recognized by brands on a personal level has a huge impact on their purchase decisions. According to an Infosys report, 74% of customers feel frustrated when brands don't provide them with individualized website content. At the same time, 63% of worldwide consumers are annoyed by seeing generic advertising messages repeatedly.

Using personalized marketing
strategies can:

1

Increase your social media engagement

2

Improve your Facebook score and ad costs

3

Improve brand image and general trust of your business

4

Strengthen customer loyalty

5

Generate more leads and conversions

Personalized messages directed at consumers can benefit your business. So, where do you start?

Know your target audience

  • Know exactly whom you want to target. Write down the type of people who use your services or shop at your business.

Use your own high-quality photos instead of stock image

  • Consumers tend to resonate more with a real photo of what your business has to offer, rather than a stock image.

Construct fun and different content

  • Find what makes your business unique and use it to personalize your messages. Have fun with it! One idea is to create a few similar ads and see which one performs the best.

Create different verbiage and content for each audience

  • If you sell outdoor gear, your customers like the outdoors. But do they like fishing, hunting, or hiking? Each of those three should have different ads targeted.

Want to learn more about how personalized marketing can help your business succeed?

Contact us and we’ll get started on a personalized plan.

1-866-642-4657